We need a dynamic, results-oriented, roll-up-your-sleeves visionary to help us get our story out. Is this you?

• you understand the power of branding
• you know that being ahead of the game and being in the know will enable our company to be quicker, faster and better in responding to the needs of our market
• you get that marketing is about way more than cool brochures and websites; it’s about increasing revenues, profits & growing the business, and that everything you do ultimately has to have a return to the bottom line
• you appreciate the value that market research brings, and you know just where to access it
• you see challenge, have a high sense of urgency and are energized by working within a dynamic range of activities
• you are adept with a full complement of software applications and posses impeccable, demonstrable writing skills
• You posses artistic style, an eye for composition, a strong sense of timing, and meticulous attention to detail
• you are a hands-on leader who knows it’s not just one department making a difference but that marketing is everyone’s business
• you are serious about taking a vision and making it a reality, and you’re ready to be part of the team that will get it done
• you appreciate the value that new (social) media presents, while maintaining a priority focus on deliverables

Responsibilities?

• Copy and content development for all marketing materials - including web site, direct mail, corporate communications, email communications, editorials, newsletters, etc.
• Web traffic monitoring, analysis and reporting
• Track competitive products, pricing and programs; research and document market trends
• Keyword search marketing & SEO strategy planning and implementation
• Lead generation and creation of lead management resources
• Continuous updates of websites and 3rd party profiles to improve content, navigation, design and usability
• Marketing research to analyze, evaluate, and measure our strategy and programs for all segments against our competition
• Coordinate product development processes, market research, competitive analyses and promotional programs for new product launch
• Ensure that a consistent, positive public image is maintained in all places and at all times, wherever our customers are looking
• Evaluate (and execute where desirable) the potential to exploit social media tools to expand our market reach

Skills
• Strong knowledge of content management and web analysis tools, interactive/web marketing, SEO techniques and web design
• Expert, working knowledge of HTML
• Experience with analyzing business and market trends to identify avenues of new opportunity for future growth and expansion of the business
• Ability to manage creative and production resources (both internal and external); evaluating, coordinating and leading cross-functional teams for implementation of projects & programs
• Experience with interactive marketing services or B2C ecommerce
• Ability to manage controllable expenses and timelines to plan
• Ability to manage multiple, on-going projects from initial solution design through to implementation
• Demonstrated understanding of branding principles and tactics through multimedia

The key challenge for the successful candidate will be leveraging our current brand, reputation and customer base into a broader and more dynamic product line that expands our target market, and ultimately enables us to capture a larger share of the substantial addressable market.

It is unlawful to employ a person who does not have permission to live and work in Canada. Unless the advert states otherwise, please ensure you have this permission before applying.