Digital Marketing Manager

Can$ 7,000.00 monthly Halton, Ontario 3 February

SearchVelocity

  • Description

    Imagine leading the Digital Marketing for a rapidly growing software product company.

    You will own and transform the marketing department to support our sales growth targets.

    Top Responsibilities
    The part that you play in this organization, and specific duties you are measured against.
    • Content creation: blogs, whitepapers, testimonials, case studies, New Feature Releases
    • Utilize your knowledge of SEO/SEM and adwords to drive traffic. Manage the adwords budget
    • Designing, building and executing web and email campaigns
    • Initiate Marketing Automation solution (select tool, implement, pilot, grow)
    • Own, manage and evolve website, landing pages, and call-to-action per page
    • Publish to their social outposts and monitor
    • Maintain regular contact with key influencers
    • Manage the big picture view of the customer, transitioning them from Prospect to Customer to Advocate
    • Manage, train, mentor and coach marketing staff

    Some of the Experiences & Background we’d like to see
    All the things you’re good at because you’ve done most of these before
    • Post-Secondary degree in a business-related field (Marketing, Sales, Management, Communications)
    • 5 years of B2B digital marketing experience
    • HANDS-ON Content creation, SEO/SEM, PPC, backlinks, HTML/CSS, Shopping carts, web analytics, CMSs
    • Demonstrable experience developing value propositions for pragmatic and conservative enterprise-sized buyers
    • A successful candidate will bring a technical background with an understanding of B2B business workflows
    • Experience using marketing automation platforms to drive pipeline, e.g. Hubspot or Marketo
    • Proficient with CRMs, inbound marketing software, and email campaign programs
    • A willingness to take the initiative
    • Social Media tools and strategies.
    • An exceptional attention to detail, both in written documents and in executing projects. Excellent verbal, written, copy-writing, and presentation skills
    • Digital Marketing experience in a software company
    • Adobe Creative Cloud

    Please include your resume. We're searching for local permanent resources only.

    About the Job
    The purpose of this role and why this role exists.
    • Assess current marketing strategies, what’s working well, what could be improved, and/or what should be retired
    • Develop or revise the marketing strategy and action plan to appreciably increase qualified leads within a TBD time, then action
    • Implement Marketing Automation, conceive/setup complex journeys
    • Develop and implement strategies to showcase the client’s brand and their thought leadership to drive product awareness
    • Relationship building: Improve the quality, frequency, and relevancy of our business relationships with their valued key influencers
    • Build the appropriate metrics to transform the department into a data driven group

    About the Company

    Our client is a growing 6-year old company which has already attracted thousands Enterprise-level clients from over 70+ countries including Fortune 500 companies. These clients now rely on our client’s solutions to integrate data between their various applications. They have become a leading provider of data integration.

    Application integration is a painful and daunting task, typically costly and inefficient to develop. To address this, our client has developed robust value-add additions which leverage existing Microsoft integration offerings. Their software solution is cost-effective and easy for developers to use.

    They offer a relaxed work environment, walking distance to eateries, and healthcare spending account.

    Keywords: LinkedIn, Twitter, YouTube, Google+, Facebook, website, hootsuite, buffer, content management system, ETL, Microsoft Dynamics, Salesforce, ecommerce, e-commerce, bohemian rhapsody
  • Number of vacancies: 1
  • Requirements

  • Minimum education level: Bachelor´s Degree
  • Years of experience: 5
  • Language(s): English
  • Availability for travel: No
  • Availability for change of residence: No

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Job summary

  • Digital Marketing Manager

  • Employer

    SearchVelocity

  • Location

    Halton, Ontario

  • Work type

    Full Time

  • Type of contract

    Permanent contract

  • Salary

    Can$ 7,000.00 monthly

  • Apply now

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